Rigid core’s variety of designs
By Kacey Perinelli
When it comes to styling rigid core flooring, the design possibilities are endless. Rigid core flooring’s visuals evoke the feel of true wood or stone materials and at times are mistaken for the real thing. Because of this, SPC and WPC visuals often follow the trends that are popular in both hardwood and natural stone.
Of what is currently trending in rigid core, Di Anna Borders, vice president, design for Armstrong Flooring shared, “Wider and longer planks with wood visuals continue to hold steady, but we are starting to see requests for narrower, less rustic designs that support the clean Scandinavian interiors trend. Stone looks in rigid core have also been on the rise, including concrete and sediment looks with a mix of cool and warm neutrals as the most requested.”
Though rustics will always find a place in certain areas of the country, today designers are seeing more vinyl in light blonde tones. Cleaner looks are also trending. Explained Lindsey Nisbet, director of marketing for EarthWerks, lighter blonde tones bring in a natural element to brighten a room.
“The latest and greatest style trends in rigid core today revolve around light and bright spaces. Whitewashes, blondes and warm honey tones instantly make a room appear larger and more airy,” noted Kimberly Hill, director of marketing and creative design for Novalis.
Novalis’ Maybree in Barrel Oak, Henley helps this room appear larger.
Long and wide planks are experiencing a moment. New introductions at last year’s The International Surface Event were bigger than ever, including Coretec’s largest offering, Coretec Grande. These planks are 82 inches in length and offer all the benefits one would expect of a rigid core floor.
Metroflor has also introduced larger formats. Said director of design, Robert Langstaff, “As far as new trends for rigid core flooring, Metroflor has responded to the market’s trend towards larger planks with a 220mm x 1510mm format in our Engage Genesis WPC line. This plank size adds to our high-definition decor with In-Register Embossing (IRE) that creates an authentic-looking woodgrain floor.”
And long planks can save on labor. According to Emily Holle, MSI’s director of trend and design, “[Longer and wider planks] look great and cover more space making installation a breeze.”
Metroflor’s Engage Inception 120XL is available in new rustic visuals in a larger format plank.
Keeping it Real
One trend that will never go out of style in luxury vinyl is realism. Wood looks are classic and with the latest and greatest technology in rigid core, realistic visuals and textures are now par for the course.
“The style trends in rigid are all about the most natural and realist looks. The more color variation and depth in a plank the more realistic it is, the more people are wanting it,” resilient designer, Mohawk, Sarah Gist, shared.
Wendy Booker, vice president marketing and new product development with AHF Products agreed realistic visuals in both wood and stone are dominating. “There are many species of wood from which to draw inspiration, and these various natural looks will continue to trend during the coming years,” she noted.
Karndean is having recent success with its realistic stone products that feature grout lines. Director of marketing Jenne Ross said, “Not only are they in-line with the latest kitchen and bath trends, but the products’ seamlessly attached and color-coordinated InteGrout eliminates the messy and time-consuming grouting process entirely.”
Armstrong Flooring’s Rigid Core Vantage features subtle color variation, which increases its overall realism.
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